artless Inc is a multi-award design agency cum art studio that started out back in the year 2000. It is co-founded by Shun Kawakami, and is based in Tokyo, Japan. Not limited to only art, this studio also does music label named artless records.

artless Inc work scope includes brand and corporate identity strategy, packaging, advertising, web design, interior and architecture, and also installation.

artless AKA Shun Kawakami

Shun Kawakami is born in Tokyo, 1977. He is an artist slash designer, which co-founded artless Inc. He is active in various visual communication fields, involving arts and design, prints, web, video and installation.

Check out one of his collaborative projects, balloon as vase here. The vases were originally created for “composition of knowledge and feeling,” an exhibition with Takashi Kawada that was shown at JAGDA TOKYO last month.

Balloon as vase 02

Related links:

http://shunkawakami.jp/
http://www.artless.co.jp/
http://www.nullartless.com/
http://www.artlessrecords.com/

The following is an interview with him by PingMag, 12 Nov 2008, written by Chiemi and translated by Natsumi

artless: About Japanese Essentials

I always thought that you handle everything from paper to video, but what do you actually do?

I do both client work and work for myself. But in either case, I generally don’t have any particular preference to the medium and I do art direction and design from a branding perspective.

And you put a lot of emphasis on exhibitions, too! You recently had one in Shanghai, right?

Yes, it was a joint show called Art with Sound with a designer from Singapore, SILNT. The exhibition toured to Berlin [for DMY] and Shanghai [for the Shanghai Design Biennial] and will come to Tokyo this month. For this show, we curated artists from Japan and Singapore and asked them to express their country’s culture through a monochrome world, based on the theme of “Art with Sound.” During the exhibition, visitors would view the posters while listening to specifically composed music through headphones.

What was the reaction in both cities like?

Totally different! In Berlin, perhaps many people like listening to music and visitors listened to every single track. But in Shanghai, they were more like buzzing around wondering “What’s this?” rather than actually appreciating the art. The main purpose of doing exhibitions in other countries is to find out how the locals receive your works and then how you react to that, so it was a really interesting experience.

Tell us a bit about your own art work you showed at the exhibition, please!

For this show, I took a photo of a pine tree in the Imperial Palace and created an Ikebana-like image based on this photo. I wanted to give it the invisible spirit of the tree [in an animistic sense] so I tried combining a test writing given to me by calligrapher Gen Miyamura.

You also did such wonderful graphics for the 10th anniversary artbook of Japanese video production company WOW…

Yes, it’s a series of numbers based on the theme of trees and plants representing Japanese seasons, for example the cherry and plum blossoms and sunflowers. These were used in the title pages of WOW’s artbook.

WOW10 Poster

Japanese culture plays a greater role in your overall work. Any specific reason for that?

I always keep the idea of presenting my works overseas in my mind, so I try to stress my originality based on the fact that I am Japanese. Then I use motifs that really interest me at the time, such as Ikebana, Bonsai, and calligraphy on top of that.

How come? Is there any incident or story to it?

When I participated in an exhibition for +81 magazine in New York, I wanted to make something surprising for the locals, something that made me aware of the ideas that only the Japanese can come up with. In the past, I used to create works that were aiming at Western styles. However, once I had stepped out of the country, I noticed that there were so many doing the same sort of stuff and that made me realise that there is probably no need for me as a Japanese to do the same… So since then, I started studying about Japan and began to look at Japanese ink and wash paintings with particular attention to spacing and compositions. I’d always liked Japanese paintings, but I became even more fond of it since.

I suppose, living in Japan, you don’t really notice all the good things about this country….

That’s right. In my case, while I was still conscious of the Western style, a foreign designer pointed out to me that my way of structuring the characters was really Japanese and that made me aware of this something within me. Since then, I became much more conscious of Japanese culture, like “Starbucks is great but let’s whip green tea in traditional style for a change, shall we?” kind of… (Laughs)

By the way, you are going to be part of the HIGH5 talk show hosted by Hitspaper on the 24th of this November. What will be your topic?

I’ll be talking about having exhibitions despite the fact that I’m a designer. I’m not an artist but my feeling is that I want to define the things I make as a piece of work. There has to be something for designers to design for themselves and not for clients. I personally feel that I do exhibitions to find out how the works I make for myself are received by society.

So there’s going to be even more interesting stories at the talk show! We can’t wait to hear more! Shun Kawakami of artless, thank you very much! Folks, drop by the “Art with Sound” exhibition with artless that will be opening at ALT SPACE in Nakameguro, Tokyo, from November 28th.

ISSEY MIYAKE / Shipping Box

Gerald Genta / Daniel Roth : stationery and Invitation card